How it works
Freemoval is a closed loop you can audit. Here's every step, what it costs, and where the dollars go.
When a customer books a job on LoadUp, they’re shown an opt-in option to round their total up to the nearest dollar, or to add a fixed contribution of $5, $10, or $25. The contribution is clearly disclosed: it funds Freemoval’s subsidized pickups in disadvantaged communities, it’s not tax-deductible, and 100% of the round-up funds pickups at standard market rates with no separate fundraising overhead deducted.
Disclosure language
“Round up to support Freemoval, our program that subsidizes junk removal in communities affected by illegal dumping. 100% of round-ups fund pickups at standard market rates. Not tax-deductible.”
Customers are never opted in by default. The round-up has to be actively chosen. We think this is the right line: opt-out checkout flows have a long history of consumer-protection problems, and a program built on trust shouldn't be the one to push them.
Round-up dollars don't go into LoadUp's general operating account. They're collected at checkout as a separate line item and swept into a dedicated Freemoval program account, a separate bank account, recorded on LoadUp's books as a restricted liability, not revenue.
This separation matters for two reasons. First, it makes the “100% of round-ups” promise auditable. Every dollar in, every dollar out, can be reconciled. Second, it protects the program if anything ever changes about LoadUp's operations, the funds are customer money held for a designated purpose, not corporate assets.
Subsidized pickups go to households in partner communities. We work directly with affordable housing operators and municipal partners to identify eligible properties, typically multi-family low-income housing during move-out windows, where the dumping risk is highest.
From the household's perspective, the experience is simple: their property manager or a municipal partner provides a booking code, they book a free pickup through a dedicated portal, and a LoadUp loader arrives at the scheduled time. There's no application, no income verification paperwork, no friction. The friction lives upstream, in the partnership agreement.
Every Freemoval pickup is fulfilled by LoadUp's existing loader network. Same trucks, same dispatch system, same disposal facilities. The only difference is who pays: instead of the household, it's the program account, meaning customer round-ups, plus any partner fees from cities or housing operators.
Loaders are paid the same rate they would be for any LoadUp job. Disposal fees are paid to the same transfer stations LoadUp already has accounts with. There's no different process, no separate training, no “charity tier” of service. A Freemoval pickup looks identical to a paid one because operationally, it is one.
Every month, Freemoval publishes a reconciled summary on the impact page: dollars collected from round-ups, jobs subsidized, tons diverted, current account balance. The math has to add up, if it doesn't, the disclosure has to explain why.
This is the part that distinguishes Freemoval from a marketing line. The dashboard isn't aspirational. It's the actual reconciled state of the program account, updated on a regular cadence, showing real numbers including zeros when zeros are honest.
Round-ups are the foundation. They prove the model and fund the pilot. But the long-term scale of Freemoval depends on a second funding stream: per-unit annual contracts with cities and housing operators, who pay for unlimited move-out hauling across their portfolios because it's cheaper than the cleanup-and-fines cycle.
If you run a city department, a housing authority, or a multifamily portfolio, that conversation starts here.